What is Sigma Computing?

Sigma Computing is the future of data. Their platform unlocks the true value of the cloud data warehouse, empowering any employee to find data-driven answers to critical business questions on demand. The browser-based, cloud-native technology they have developed is a crucial part of any modern data stack — and they wanted the world to know.

The Ask

The Sigma team wanted to create a robust "Build a Stack" campaign that communicated just how important cloud-native analytics has become when creating a modern, agile, competitive data environment. While a solid cloud data warehouse and ELT provider are necessities, if you want to fully leverage your cloud data, you don't just need any cloud-native analytics platform. You need Sigma.

Partnering with designers on the marketing team, we put together three potential approaches for Sigma to move forward with, each based on a specific angle of their product offering: whether a client was looking to increase access to data across the company (Reach), optimize existing workflows (Scale), or build a stack from scratch (Speed).

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Considering the many platforms to pick from as a company creates a data stack from scratch, Sigma favored "The Other Guys," giving way to a slew of iterations on the concept. From reminding the audience that traditional spreadsheets were born in 1985 to highlighting the advancements made in other industries, our messaging began to take shape and modernity began to shine through.

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After multiple iterations and electric creative reviews, we landed on the final builds: side-by-side comparisons of the old and the new, playing off of our previous concepts while emphasizing the next-generation nature of Sigma.

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This campaign was so well-received that we ended up applying it to a parallel campaign Sigma was running around interactive data modeling, a use case that rolled up to our visuals perfectly.

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This campaign approach supercharged the sales team at Sigma, giving them a rallying point to drill into customer use cases and expand the potential of what cloud analytics can do.

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[Evan] excelled at shaping our tone and voice and driving powerful results for the demand generation team across channels including website, email, social media, and paid media.

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Want to know more about this project? Email me at the link below.