What is iRhythm Technologies?

iRhythm Technologies builds next-generation cardiac monitors for patients worldwide, doing away with decades-old Holter monitors in favor of intelligent, comfortable technology that improves the monitoring experiences and increases patient quality of life. With their Zio XT and Zio AT product line, they are able to make cardiac monitoring an enjoyable experience for patients while facilitating an intuitive diagnostic process for healthcare providers.

The Ask

As iRhythm prepared to launch their next-gen ambulatory cardiac monitor and patient journey app, the company realized that they needed to galvanize the iRhythm workforce and excite potential patients ahead of these releases. Earlier in my career, I worked as a Communications Editor for iRhythm, so I was tapped again — this time as a creative consultant — to usher in this exciting stage of growth with a suite of videos.

I'd be building these videos from scratch with limited creative direction. I'm very familiar with iRhythm and the journey it has gone on to become a leader in the monitoring space, and I was confident that I could communicate that palpable effort and accomplishment.

The first video was developed for presentation at the iRhythm Global Sales Meeting, an annual conference in Nashville, Tennessee. This "sizzle reel" was a look back at all of the incredible work that iRhythm had done in the past year, teeing up marketing execs to announce what the next year had in store. This was my first foray into video animation with Adobe After Effects, and I couldn't have been happier with the results.

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The second video I was tasked with creating was a public-facing app release teaser trailer. This was a very fun project where I worked with the product design team to understand the key selling points of the app and incorporate those interactions and features into the video. Blending copy, timing, animation, music, effects, and voiceovers made for a multimedia challenge that I loved taking on.

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In addition to refining my After Effects skills with custom mockups and animations, this process helped me expand my creative offerings and bolstered a pivotal moment for a world-class company.

Please email me with any questions about the projects or process.