What is Giant Creative Strategy?

Giant Creative Strategy was the largest independent healthcare agency on the West Coast prior to their acquisition by the Evoke Group. Their hugely important work promotes some of the most innovative breakthroughs in healthcare, from specialized treatments for micro-scale diseases to worldwide distribution of cures for common ailments.

The Ask

Giant gave me carte blanche to rebrand their website. They wanted a gear-turning, attention-grabbing way to introduce themselves to potential clients — and they wanted it to look awesome.

The resulting splash page build is one of my favorite projects of all time, largely because it was one of the most difficult writing assignments I've ever taken on. I created three triplicate-build animations that each told two lies and a truth about healthcare communications while emphasizing that it's important to keep the bigger picture in mind.

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Running with this punchy, pithy structure, we peppered definitive statements and value propositions throughout the rest of the site, from the About Us section all the way to Leadership and Services. The one thing I wanted to stick with visitors is that Giant isn't afraid to be bold.

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Want to know more about this project? Email me at the link below.